What to Expect of AI in Casinos 2025

Published by Sheena Jade on December 31, 2023

The digital future that science fiction writers imagined in the 20th century is right around the corner. As we are boldly entering 2025 as a species, we are uncovering new and exciting technologies. Chief among them is artificial intelligence. Though, it is not the whole truth to say that AI is a new discovery. In fact, game designers and developers have been using it for years. It is more accurate to say that we’ve seen some relatively impressive breakthroughs in artificial intelligence, which may result in an incredible shift in online gambling as we know it.

But, what can online gamblers expect to see come from AI? Many have debated the impact machine learning software will have on gambling, especially as it relates to the internet. Well, those who like to imagine need not do so anymore. The truth of the matter is that all of the best gambling websites are already using AI to push gambling forward. For the interested, this text will focus entirely on how machine learning is going to change the gambling industry in 2025, and beyond. A lot of people have their own theories, and in this article, we’d like to discuss the likelihood of them coming true this year.

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Improving Player Experience

What is most important for online casinos is to give an incredible experience to their players. Believe it or not, artificial intelligence can help foster such an experience. One of the most prominent ways that casinos use machine learning, is by having it study the players’ patterns and interests. The AI then analyzes the data, and comes up with a list of curated games, designed to catch a player’s interest. Each list is tailor-made for a single player. In essence, it is like getting your own personal list of games, that you are most likely to enjoy.

But, it doesn’t just end there. At this point, most gamblers are aware that online casinos no longer work with credit cards alone. Of course, VISA and MasterCard are still a big part of the iGaming market. But, participants can fund their gambling using a slew of payment methods. Believe it or not, AI can help in that department. By analyzing a player’s deposit pattern, AI can list the different methods, ranked in order of what each individual player might prefer. This way, new players can discover different deposit options, that they might like more than what they’ve been doing so far.

As you can see, already we’ve given a pretty incredible way in which AI can change the gambling industry. However, believe it or not, it does no end here. Machine learning is bound to have an effect on all different aspects of the iGaming market. From integration of new technologies, such as VR and AR, to implementations of new and exciting casino bonuses, and of course, the improvement of online safety and security. What we would like to focus on is how this technology is going to affect all of these things.

Safety, Security, and Fraud Prevention

The iGaming market is not the only one using artificial intelligence as an online safety tool. The same is being done in finance, e-commerce, and pretty much every internet-based industry that requires enhanced security measures. It turns out, machine learning is quite a useful tool in preventing fraud, and keeping customers safe. The question is, how artificial intelligence contributes to online casino safety? In fact, there are a few ways in which it does.

The first, and simplest way in which AI plays a role in gambling safety is through surveillance. Many people have pointed out that, in fact, online casinos might just be safer than their land-based counterparts. The reason for this is that gambling websites are constantly surveilling players, and know exactly what their behavioral patterns are. On top of that, they are partnered with several responsible gambling organizations and guides, that help inform new and existing players about the dangers of unrestrained betting.

So, where does AI fall into the mix? Well, obviously, human employees don’t have the capacity to constantly be on surveillance duty. But, machine learning does. By incorporating AI in their surveillance, online casinos have made it so they constantly have information about certain players’ behaviors. Therefore, they are always ready when a player has been flagged as doing something out of the ordinary. It is by this same method that gambling sites locate cybercriminal behavior, such as identity theft.

By flagging a player’s behavior as odd, the AI is alerting human players that there is a problem. In some cases, the problem could be gambling irresponsibly, and wagering too much. However, at other times, the issue might be that a player is withdrawing too much money at once, which should also set off some alarm bells. Most of the times, a player withdrawing too much won’t be an issue at all. But, it does happen that some players have fallen victim to identity theft. Online casinos can help prevent such fraudulent behavior.

Speaking of fraud prevention, machine learning can also help with that. We’ve all heard the stories of gambling websites (and similar businesses online) being used for money laundering purposes. Criminals create spam accounts, and use them to “legitimize” their unearned money. Luckily, AI has been very effective in combatting this issue. Machine learning software has helped to flag thousands of these shell accounts, and stop fraud prevention on a global scale.

AI in Game Development

Some players have expressed their disdain for AI in game development. Many have an issue with ethics, but most are simply concerned about the integrity and enjoyment of the games themselves. To put it plainly, AI-crafted games are simply not very good. They are often blend, quite generic, and follow very basic formulas that instantly put people off. So, does that mean that machine learning can’t be useful at all when developing games for online casinos?

Absolutely not! In fact, artificial intelligence is already being used by many game developers to expedite the development process. Rather than having the AI design the code itself, developers program the software to copy the code, which speeds up the game’s release. This human-AI cooperation is what we are likely going to see more of in the future. Rather than eliminating the human element all together, the two are going to work hand in hand, to bring us new and exciting games.

That being said, AI also plays a big role in the way a video game runs. Anyone who has played Skyrim, or similar RPGs, might understand that the NPCs are being controlled by rudimentary artificial intelligence. Imagine how much more immersive a game world can be, if said AI was just a bit more intelligent. The same is true for online casino games. Take for example, some of the top slot gameson the market right now. The main complain people have is that the gameplay is repetitive. AI could play a big role in creating an interactive element, which enhances each individual players’ experience.

Virtual and Augmented Reality in Casinos

Some have put forth the idea that 2025 will be the year we finally see virtual reality implementation in online casinos. The truth of the matter is that VR casinos are already a very real thing. Players can find them at online game shops like Steam. However, the issue is that those gambling games do not take real money. We aren’t denying that social casinos have a place in the iGaming industry. But, there are also many gamblers who would prefer to play for real money.

So, could AI be used to incorporate VR/AR in the iGaming market? Well, in theory, the answer is yes. However, it is very unlikely that we are going to see this happen in 2025. One of the reasons is that technology is simply not at the point where we can link gambling websites to a virtual reality headset of any kind. The first 25 years of the 21^st century have certainly impressed with the rapid technological development. But, we still are not at a point that science fiction writers imagined.

The other reason for why it is unlikely has to do with interest. What we mean here is that, there simply isn’t enough of an interest in VR-based gambling. The virtual reality trend came and went. Many gamers believe it was just a flash in the pan, and that interest in VR will likely continue to fade. While we are not so sure about that, we can definitely say for certain that there isn’t enough of an interest in VR casinos to make a strong push in that direction.

Part of the reason for that might be the existence of live casinos as well. One of the goals of VR is to create a more immersive experience. However, online casinos have already managed to achieve something similar by introducing live dealer gambling. Not only does this give people the human touch that they so crave, but it also opens up the opportunity for some social interaction between different players. As you can see, right now, there is simply no need for virtual reality casinos to be anyone’s number one priority.

Predictive Analytics and AI

We finally come to the most impressive aspect of artificial intelligence. That being its use in predictive analytics. For those who don’t know, predictive analytics refers to using data analysis to predict future trends in certain markets. Fans of sports betting might know a thing or two, as predictive analysis is the very foundation on which sports betting is built. Not only can data be used to predict a winner of a match, but it can even be used to predict a player’s performance after suffering a severe injury during a match.

Of course, online casinos use predictive analysis as a way to give players what they want. By analyzing the current trends, game developers and casino operators can see where interests are growing, and where they are fading. As an example, we can take virtual reality. A few years back, VR was on everyone’s minds, and many operators were doing their best to offer an authentic casino VR experience. However, as the years went, people lost interest, and therefore so did the managers of gambling websites.

But, how can AI help with predictive analytics? Well, machine learning is capable of pouring through data much faster than any human being. Of course, interpreting the data is another story. That is why we absolutely require human-AI collaboration. When the machine is done analyzing the numbers, humans can then interpret the data, and come up with what the future trends in the gambling industry might be.

Knowing the effects of predictive analysis on industry in general, we can certainly say that machine learning is an important tool already, but will certainly increase in value going forward. In fact, it is worth mentioning that industries outside of iGaming are also using AI to predict the interests of customers and future trends. So, it wouldn’t be wrong to say that predictive analysis and cybersecurity are the two most important fields in which AI is going to have the biggest impact.

Conclusion

The mark of a successful industry is a willingness to change and embrace new developments. The iGaming market has shown that they are nothing if not willing to adapt to a changing tide. The embracing of artificial intelligence is proof enough of that. Not only is this new tech being used as a tool for developing new games, and inspiring creativity in game designers, but it also has the potential to completely upend the whole industry, and create a safer environment for everyone.

Indeed, safety should be the primary concern of any business. Making sure that the customers feel secure is a top priority, especially for those who want to build a loyal audience. Machine learning can, and does help gamblers feel safer when they are playing, even if they don’t know it is there. On top of that, the tool can be used to improve player experience on an individual level. We certainly can’t see a future where the iGaming industry abandons this excellent new resource.

Author : Sheena Jade

Sheena is part of the Casinofy team, creating content and reviewing online casinos. As a casino explorer with a decade of experience, she delivers quality information on top casinos.